Atlanta’s transformation is no secret, but recent coverage frames it as the Southeast’s growth engine, not just a regional center. With its global airport, logistics connections, and corporate anchors, it’s leveraging geography and momentum to pull in capital and talent.

Between 2020 and 2024, the metro pulled in ~$14.8B in foreign investment, with South Korea among the top investors. Its population now tops 6.4 million, making it a serious scale player, not just a fast city.

What makes it interesting from a planning point: as you grow, you confront infrastructure drag (roads, transit, affordable housing). Atlanta’s challenge is ensuring that growth doesn’t outpace basics. Success will depend on whether public investment and planning keep pace with economic opportunity.

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